Find Out What Likely Customers Are Interested In
Before you do anything on Pinterest, spend some time on the platform studying the people you want to reach. You likely have an idea of who your target audience is. Are they the same people you’re hoping to reach on Pinterest? Find out what your target audience is doing on Pinterest, who they follow, and what kinds of things they’re pinning. Start by browsing the categories on Pinterest. Click to the right of the search box to open the drop-down category list.
You can also click through to the most popular pinners and pins and boards from that search term. This is a great place to find your target customers, and learn what kind of content your target customers value and how they share it.
Create Keyword-Friendly Boards and Profiles
You’ve likely discovered some popular topics that are related to your industry. Use the interest topics you’ve identified for your boards. For example, if you’re a hair salon, “Hair styles DIY,” “Curly hair tips,” and “Prom styles” might be good boards for your business. Include keywords in your profile and board titles and descriptions. Your Pinterest profile is a perfect place to embed your keywords. This will help you get discovered on Pinterest and also on Google. Add keywords to your profile name, profile description, board titles, and board descriptions.
Fill Your Boards With Informative Content
People come to Pinterest looking for things to learn and to buy. Now that you know what your audience finds interesting, consider what informative content you can share on your boards. This is the type of content that will get more re-pins and help you reach more people.
Drive Foot Traffic and Click-throughs With Rich Pins
Pinterest rich pins allow you to embed information from your website that is updated dynamically to encourage customer conversions. Here are some rich pins that might be helpful for your local business:
Use article pins if you have a blog or create blog content. When you create article pins, the headline, author, and story description will automatically be pulled into the pin. This helps encourage pinners to click and save your pins.
Use product rich pins if you sell something on your website. The product’s name and pricing information will be pulled into Pinterest automatically. This will help encourage direct buying connected to your site.