There are some common mistakes I see businesses making on social media each and every day. These mistakes are undoubtedly costing them traffic, leads and sales, not to mention the potential damage to their reputation. This article will outline all of these common mistakes. Give them a read so you can avoid making the same ones!
You try to be like someone else, rather than just being yourself
Brands and individuals who are highly successful on social media often have one thing in common: they let their personality and uniqueness shine through. Don’t waste your energy trying to be someone else. Your audience wants to hear from YOU!
You don’t interact
Social media is all about being SOCIAL. This means responding to comments, answering questions, and even just having FUN with your audience. If you’re not engaging with your fans and followers, I can guarantee you’re not seeing the value in your social media efforts!
You don’t use social media to get leads
You know I love social media. However, it should never be the “final destination” for your fans and followers. Make sure you’re regularly sending people to your blog and opt-in pages so you can communicate with them outside of social media.
You expect too much in the short-term
Social media is a long-term endeavor. In some cases, it can take months or even years to build real connections with your fans and followers. Don’t expect to jump on a new platform, and begin seeing leads and sales immediately. But commit to the long-term, and all your hard work WILL be worthwhile!
You’re hung up on increasing your follower count
Particularly on Facebook, having a ton of fans doesn’t mean as much as it used to. Engagement is SO much more important than having a ton of fans or followers. Instead of obsessing over your numbers, focus your energy on meeting the needs of the followers you do have…even if your numbers are more modest than you’d like.
You’re broadcasting rather than talking
Some businesses think of social media primarily as an excellent tool for making announcements. They think of it as a megaphone they can use to talk AT their audience.