BEHIND THE SCENES / LIVE EVENT
By snapping a live event or showcasing a project behind the scenes, you can tell the story as it’s happening from a more realistic viewpoint. The beauty is in the amount of content you can share in one day. While you can post a single behind the scenes shot of the event on Instagram, you wouldn’t want to clog the feed with multiple photos all at once. With SnapChat, you can document the entire day, and continue updating your story to keep your followers engaged without it being annoying.
GIVE FOLLOWERS EXCLUSIVE CONTENT
You can share your username or QR code on your other social platforms or perhaps through your newsletter, physical businesses can display their Snapcode for customers to capture. Encourage your audience to follow you on SnapChat for exclusive content that can’t be seen on your other platforms. You could create special weekly snap-segments that users look forward to or even launch a new product, allowing your followers on SC to get a first-hand look at it before anyone else.
SHARE CONTESTS OR COUPON CODES
Since each snap in a story lasts 24 hours, you can plan a campaign, in segments, ahead of time. Encourage followers to view your snaps to find coupon codes or hidden info in your content. You can ask them to screenshot a certain frame + bring it to your location or tweet the photo for a discount. Hide a secret word in one of your snaps + have followers enter it on your website for exclusive access to a deal. Encourage engagement by having your audience send snaps to you + choose a winning entry from those for a prize. The trick here is to understand the way people use the platform + then create a contest or promotion around user behavior that works for your brand.
SNAPCHAT TAKEOVER BY AN INFLUENCER
Give access to an account to a famous or an influencer. You’ll have instant engaging content. Similar to an Instagram takeover, businesses can partner with on-brand influencers to show their audience a unique perspective. Research influencers in your niche + see if you can work with them to create something exciting for your followers.