Establishing credibility is key to building a successful brand and business online. Without it, you will struggle to turn visitors to your website into paying customers. It’s highly unlikely as consumers that we are just going to hand over our money to just anyone. Trust is vital.
Show You Are Real
Who wants to buy from a faceless and soulless organization? Yeah, me neither. Being able to put a face and name together can instantly boost your credibility with visitors and potential customers. The best way to show you are a real person is to have an about page which lets people know a bit more about you and your story. A nice photo of you is always a bonus too.
Is your contact information impossible to find? Make it easy for people to contact you. Add your phone number, email and physical address prominently on your website.
Testimonials and customer feedback are powerful. It can be the final push that a potential client needs to convince them that you are the perfect person to work with. The testimonials and reviews give a more personal connection to the products and services you provide. Hearing the experiences of others provides an important insight into working with you.
Being seen and available on social media is an ideal way to show you are a credible business. Social media can allow you to connect with your audience on a more personal level. Showing that you are a real person instead of a faceless, nameless robot.
Post On Your Blog
Consistently posting on your blog may seem like a fruitless task, particularly when it appears like no one is reading. I feel ya! It’s hard to stay focused on producing content on a weekly basis when you have so many other business tasks to be working on.