Marketing a business can have quite a lot of money involved in order for it to succeed. However, money isn’t always necessary in order to market a business. There are various cheap and even free ways to do this.
Promote your Business in your Email Signatures
“The email signature is a great place to have a promotional message. Put it above the name field in your signature in a different color so it stands out”. (Source: Talentedladiesclub.com). By placing the signature in emails, it will successfully promote your business.
Businesses listed in directories such as: Yell, Yelp, Scoot, Thomson, and HotFrog will help promote any business. The reason for this is because it improves ranking on search engines such as Google.
Running competitions leads to having more contacts. Even if the business lacks of monetary resources for the prizes, you can contact the suppliers, partners or a complementary business could share the prize value.
Use Email Marketing
Speaking with prospects and customers is very important to let them know you are there. Email is the most effective tool for such thing. Using free ones work just as fine.
Get on Social Media
Social media is an excellent tool to successfully promote a business. However, great quality content, image, and video are necessary.
Claim and own Trip Advisor Listings
If you are in the hospitality and travel industry then Trip Advisor is something you will need. Trip Advisor is an excellent referral tool.
Always find ways to find out what happens in your community. If there are events occurring, you can try joining them. You’ll be able to gather potential clients a lot quicker by getting your business participating in such events. If you can add value to their event they will promote you in return.