Determine your key pieces
These are the ones that are the showstoppers and everyone oohs and aahhs over. If your collection isn’t too large, you may want to include pictures and descriptions of all your pieces, but if you want to keep it simple and your costs down, stick to just a handful.
Brainstorm your layout
Now that you have an idea of how many pieces you want to include in your lookbook, start thinking about how you would like it set out, how many pages you’ll need and the type of book you’ll print. You may only need one sheet, which would cut down on costs or you may need a small booklet printed and bound.
Take some quality photos
If photography is not a skill of yours, you may want to consider hiring a professional. Poor quality photos will discredit the entire lookbook and your brand. Imagine receiving a Sears catalogue full of poorly lit models and blurry images. It wouldn’t give you much faith in them as a company.
Decide on a printer
If you’re going to distribute your lookbook in print form, it’s a good idea to choose a printer first so you know what type of files, dimension and image sizes they need for a quality print job.
You can either send everything to a graphic designer and have them put it together for you or you can try your hand at it. You can use an editor like PicMonkey to create your pages, combining text and photos and then piece the pages together in a word document.
Make a list of all the places you can send or display your lookbook, both in print and online and get starting on putting it out there.
Write out your text
Once you have determined which images you’re going to use, write short descriptions for them and be sure to
include prices, style names or numbers for ordering, and any options that are offered. You may also want an introduction for the lookbook or each story within the book, an ‘About Us’ section at the back for people who aren’t familiar with your company and of course, contact info.