How to Craft Instagram Posts That Drive Sales

Do you use Instagram to promote your products and services? Interested in ways to drive sales with your posts? A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent. In this article you’ll discover how to create Instagram posts that increase engagement and drive sales.


Design Images to Capture Attention

If you’re posting a photo of a product on Instagram, be creative with the shot and make sure it reflects well on the product. Think about whether you should show the entire product, frame the shot a certain way or include another item to accompany the product.

Once you find the most effective angle for your products, stick with that approach and be consistent. Don’t forget that your Instagram posts are also part of your brand.

Whether photos are taken indoors or outdoors, good lighting is crucial. This may seem like Photography 101, but lighting also tells a story about your product. Even with careful tweaking and tuning, Instagram’s editing tools often can’t fix a photo taken with poor lighting.


Add Relevant Hashtags

Hashtags make your photos discoverable. Use popular hashtags when they apply to your photo or your brand. It’s best to stick with three to five hashtags at a time. You don’t want to overload your photo with too many hashtags because that can be viewed as desperation.


Use a Call to Action

Consider adding a call to action to your post, which prompts customers or shoppers to do something. This is a great way to gain new followers, but make sure the action is relevant to your post. It could be as simple as “Shop Now!” or “Download our app”.


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