Best Content Marketing Tools For Growing Your Brand

By December 2, 2015 Business, Tech News No Comments

Content Curation

The tools used in content curation help discover and gather a wide range of web content related to a certain topic. Afterwards, it’s displayed in a meaningful and easily understandable format.

The most commonly used tools are list.ly, storify.com, curata.com, magnify.net, and aboutecho.com. Each tool works differently however, all of them help you with content curation. Many popular brands use these tools as they’ve seen their brands grow at a tremendous rate.

Any brand or business that owns a blog, media companies, universities, publishers and brands seeking video curation can use this tool.

 

Content Creation

These tools are quite useful at allowing you visualize digital content without outsourcing to designers. The tools used for content creation are: knowledgevision.com, corp.lingospot.com, visual.ly, prezi.com, and issuu.com.

Each of these tools help in various ways. Many of these tools even allow you to create visualizations and presentations; others allow you to create multiple digital publications such as eBooks and whitepapers.

This tool is quite useful for companies for large enterprises, great for all brands and media outlets, non-profit and even education groups. Also, any brand and business that create publications will find this tool very helpful.

 

Finding Content Writers

It is important to have a writer for your brand in order to create great content. These tools help you find writers a lot faster and they also help you find possible designers to create the content you have in mind. The recommended tools are: scripted.com, contently.com, skyword.com, zerys.com, and writeraccess.com.

Any company with writing needs can use these tools (regardless of being a big or small company), any agency, retailer, and media groups can also use these tools. Also, marketers and brands that need writers and content management can easily use these tools.

 

Content Promotion and Distribution

Having the best content isn’t always enough for your brand to grow, especially if it’s not distributed to a wide or target audience. These tools enable your content to be seen and clicked on by the targeted audience.

bufferapp.com, outbrain.com, contentblvd.com, gravity.com, and onespot.com are one of the many websites that help with content promotion and distribution your brand needs.

These tools are perfect for brands with various social channels, brands who wish their content to appear on premium sites, companies of all sizes, and larger consumer and B2B companies. Also, for those who wish to spread awareness to a specific audience.

 

Marketing Analytics and Tracking

The final and also important tools to help your brand grow rapidly. Once content has been distributed across platforms, these tools will track engagement and analyze effectiveness. The tools include: webtrends.com, act-on.com, marketo.com, genuis.com, and pardot.com.

These tools are mostly recommended for sales and marketing teams for small to mid-sized brands, B2B and consumer marketers, high-tech and low-tech industries, etc.

Many brands have grown at an incredibly fast rate thanks to using the links provided in this article. Many brands aren’t familiar with such tools and therefore they end up failing quite harshly because of not doing proper research on such tools.

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