I love the Amazon Associates program, though I will be the first to admit it took me a long time to make the most of it. Today, I couldn’t remember the last month I didn’t get a deposit from Amazon. And it isn’t unusual for me to be in the 7% commission bracket (111+ sales). Though Amazon is not my sole avenue for affiliate income, it is definitely worth the time. Here are a few of my favorite tips for making money with Amazon’s affiliate program.
Especially at this time of year, everyone is posting Top 10 lists. Rather than going generic (Top 10 Laptops), dig down deeper to catch their attention (Top 10 Budget Laptops for Broke Students).
Create tracking IDs
Whether it is simply tracking which sales come from what website, or you want to track an individual promotions, you should always use Tracking IDs. Amazon makes this easy.
Promote via Post
The conversion rate for banner ads is far lower than text links – Amazon or not. You are going to make your money pre-selling products. That may be reviews, product comparisons, gift guides or other types of recommendations. Include at least two links and a product image. If you need to fill those sidebar widgets, try the Carousel Widget. It is far more interactive and engaging.
Let Amazon Close the Sale
You do not need to be high pressure, nor should you be. Inform your reader and let Amazon close the sale. Amazon will also recommend complimentary products, push that free shipping and show alternatives. Let them do the heavy lifting.
Get Some Cool Tools
There are some really neat things out there to help save you time and boost your conversion rates. I have been using EasyAzon for over three years. This nifty WordPress plugin will help you create text and image links without leaving your blog. You can also add information blocks, international links and hover pop outs. Their latest version even includes Add to Cart buttons that will set those 90-day cookies we love.